The healthy food movement is transforming the dinner tables and lives of people all over the world, and now it’s easier to find high quality sweet potatoes, pumpkins and fruits in Indonesia and Korea, with the launch of Seed Origin International. This Indonesian based company focuses on sourcing and distributing the best crops from East Java to retailers around the globe, using sustainable farming techniques and ethical work procedures to help fuel more people with nutritious, versatile and affordable food.
Sweet potatoes, pumpkins and fruits are good sources of vitamins and minerals, and can be cooked in a variety of ways, making them the ultimate ingredient for deliciously healthy meals and snacks. Known for their important roles in maintaining healthy minds and bodies, these natural foods are the earth’s way of supporting brain and muscle functions, regulating hormones and moods, and assisting in managing a balanced diet. These well-rounded foods also help with weight loss and management, making them ideal foods for fitness enthusiasts and athletes.
What Fuels the Company?
Seed Origin International is the vision of Andrew YW Cho, a young entrepreneur. He was born in Korea, spent his childhood in New Zealand, then moved to Surabaya in 2011 with his wife and kids. The company may be new, but Cho has been a key player in the sweet potato industry for some time. After gaining years of experience, he decided to apply his knowledge and love of sustainable farming practices and healthy, holistic living by developing his own business. We talked to him about his vision for the company, what buyers need to know, and why he's dedicated to the healthy food movement.
Why is healthy eating important to you?
I used to eat whatever tasted good, not really concerned about the health factors. My eating habits and lifestyle were imbalanced for a long time, but then I realized that the satisfaction gained from living a healthy lifestyle was greater than the comfort from a lazy one, so I decided to change my diet first. I thought, 'I am what I eat', and if I want to pursue a healthy lifestyle, I must eat healthy first. I don’t do extreme diets and I still enjoy my food, but reducing my meal portions and snacking dramatically improved my health. In conclusion, healthy eating is important to me because it leads me to a healthier lifestyle which satisfies me tremendously because I feel like my life is in balance. The feeling of self discipline is greater than the joy of satisfying my appetite.
Why did you want to start Seed Origin International?
I saw an opportunity so I went all in. Not only did I want to start my own business, but I wanted to create a vehicle that will bless and benefit people working with me and their families, and our neighboring society. It wasn’t about farming, or sweet potatoes; the reason was bigger than that. I wanted to make a difference in the world through this company.
What are your future goals for the company?
I want Seed Origin International to be the master—sweet potatoes and Seed Origin International will be synonymous. We want to achieve this at an international level, and keep working hard to be better than the rest. We have smaller goals heading towards this big target, but ultimately we want to be the go-to for sweet potatoes.
Where are your products currently being distributed?
Currently our products are only exported to South Korea, but we are already discussing further distribution with companies in other countries, such as Canada, Australia and Japan. We also produce a product called Wellygo in South Korea and this “alternative meal puree in a pouch” is sold in South Korea, USA, UK and Hong Kong, just to name a few.
How do we order Seed Origin International's products?
We can ship the products to you via ocean freight or air freight. Mind you, our products are frozen, so we have to use a reefer container. You can email us at soi@seedoriginint.com to enquire about the terms and conditions. We provide free samples but we ask buyers to pay for the delivery cost.
If you would like to order products from Seed Origin International, request some samples, or have any further questions, contact us.
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